3BK Dubai

Overview

Vertic Strategy collaborated with 3BK Club, an exclusive lounge in the heart of Dubai, to build a powerful digital identity and drive consistent footfall. Our mission was to position 3BK as the go-to destination for Dubai's elite and international visitors seeking luxury, entertainment, and unparalleled hospitality.

Website

Deliverables

Social Media Brand Guide

Dynamic Content Calendar

Premium Content Library

Luxury Influencer Collaborations

3BK Club is a premium beachfront lifestyle destination offering a sophisticated blend of dining, music, and leisure. It caters to a high-net-worth clientele, influencers, and tourists looking for an exclusive day-to-night experience.

Challenges

3BK Club needed to establish a cohesive and aspirational brand aesthetic across its social media to differentiate itself in Dubai's saturated luxury hospitality market. A key hurdle was effectively driving attendance for its weekly events and special performances while simultaneously building a loyal community of repeat customers and brand advocates online.

Solution

We developed a 360-degree digital marketing strategy centered on visually stunning content, a strategic content calendar, and community management designed to create desire and foster exclusivity.

Paramount Residences

Paramount Residences -

Vertic Strategy was tasked with launching and establishing the digital footprint for the Paramount Hotel Mid Town