Paramount Residences
Overview
Vertic Strategy was tasked with launching and establishing the digital footprint for the Paramount Hotel Mid Town, a new hotel that merges the glamour of Hollywood with modern Dubai luxury. The goal was to create instant brand recognition and drive bookings from both business and leisure travelers.
Deliverables
Brand Messaging Framework
Launch Campaign Management
Professional Asset Production
Influencer & Press Fam Trips
Challenges
The primary challenge for Paramount Hotel Mid Town was introducing a new hotel with a unique cinematic concept to the market. This involved crafting a marketing strategy that could effectively appeal to two distinct audiences: leisure travelers seeking an experience and business travelers seeking convenience, with the ultimate goal of achieving strong initial occupancy rates and establishing a consistent pipeline of direct bookings.
Solution
We crafted a narrative-driven marketing campaign that told the "story" of a stay at Paramount Hotel. This involved segmenting content to appeal to different audience personas and leveraging the powerful, recognizable equity of the Paramount brand.
