BC.Game
Overview
Vertic Strategy partnered with BC.Game, a leading cryptocurrency-based online casino, to amplify its global presence and drive user acquisition in a highly competitive market. The campaign focused on leveraging high-impact influencer and KOL marketing to build credibility, generate massive engagement, and create a buzz around the platform's unique offerings.
Deliverables
KOL Outreach & Management
Multi-Format Content Production
End-to-End Campaign Management
Real-Time Campaign Monitoring
Challenges
BC.Game faced the significant challenge of standing out in an intensely crowded online casino and crypto space. They needed to overcome industry skepticism by building crucial credibility, all while aiming to cost-effectively attract high-value users and transition from a niche platform into a globally recognized brand.
Solution
Vertic Strategy designed and executed a multi-tiered KOL campaign targeting specific audience segments on platforms like YouTube, Twitch, and X. We focused on authentic partnerships with creators whose audiences aligned with BC.Game's target demographics, from hardcore crypto enthusiasts to casual gamers.
